What Music Video Production Entails
Contrary to popular belief, music video productions utilize a number of sophisticated techniques and practices. Anyone interested in producing a music video of professional quality will need at least to assemble a team that includes a:
Lighting technician
Camera operator
Director
Producer
Editor
Most music videos follow a plot determined in advance. Such a story line should include but should not be limited to: an interesting hook to captivate audiences, a cohesive and consistent logical train of events and a good conclusion that satisfies viewers in a way that leaves them wanting more.
Moreover, many of today's successful music videos integrate live musical performance with stock footage for which copyright permissions have been obtained. If you want to produce a music video and follow this paradigm, it is important to obtain high quality live footage of your music and to be able to navigate the legal negotiations required to establish copyright permission.
Additionally, successful music video productions require a substantial amount filming and lighting equipment, otherwise they end up looking like home videos. While this equipment can cost an arm and a leg, many community art centers and universities provide rentals for reasonable prices. It is important to know how to use the equipment you buy or rent. If you buy a high end camera but do not have the technical proficiency to use its advanced features, you are better off using a cell phone camera to film your music video.
Corporate Video Productions
Although it is possible to successfully produce a music video yourself, in most cases, hiring professional music video production services is the preferable course of action. These corporate video experts have access to high end video production equipment and an intensive skill-set for editing, production and filming. They also have insider knowledge about the music video market, giving videos they produce a better chance of gaining popularity. Furthermore, professional music video producers are experienced with the camera effects and artistic nuances that turn good music videos into unforgettable historical occasions.
Professional music video production services also have access to ideal filming locations. It can be difficult to find a location free of bystanders and other detracting influences yourself. This is one reason most musicians choose to pay an experienced professional insofar as these professionals can reserve creative locations, including grassy meadows, alleys and even full city blocks.
