How Can I Lower My Website 'Bounce Rate'?

If you are an Internet marketer, you understand the importance having an efficient business website.  When you design your website, your landing page is extremely important.  If the landing page does not entice the visitor or leaving them wanting more they will quickly exit your site without visiting other areas and related pages.  In Internet marketing, the term 'bounce rate' refers to the percentage of visitors who exit your site from the landing page without converting.  Business owners strive to keep a very low bounce rate by tailoring their landing pages to specific keywords and key phrases.  If you are striving to lower your business website bounce rate, refer to the tips below and keep your visitors on your page for a better chance of sales conversions.

Publish Relevant Content

Internet surfers are searching the web for products, information, and services.  If you do not keep the content on your page relevant visitors will press the X button on their browser in a matter of seconds.  Tailor the language on your site to match your target audience.  When visitors can relate to the content they will stay interested.

Clear Navigation

When a user finds your webpage through a local search on their favorite search engine it is important to make site navigation easy, clear, and intuitive.  If the user cannot browse your site they will not go any further than your landing page.  Capture their interest and create relevant links and subsections they can access by simply pressing a button.

Provide More Than Images and Videos

One of the biggest mistakes you can make is reducing the amount of content you publish on your landing page to make room for videos and images.  Videos and images can spice up the page but content is much more important.  Search marketing engines rank a site based on keywords and content and not media.  Have at least 300 to 400 words of content on your landing page that is valuable and informative.

Keep Your Content Updated

You must maintain your landing page.  If you do not update your content and add new information from time to time, the customer may question whether or not you are still in business.  Pages with the highest bounce rate generally have outdated content.

In most industries business owners strive for a bounce rate between 30 and 40 percent.  If you need help designing your page and creating content you should consider the benefits of hiring professional SEO services.  SEO service providers will help you optimize your page though proven local search marketing techniques.  You are an expert in your industry but you may not be an expert in Internet marketing.  Leave the technical aspects of marketing to the professionals and reap the rewards in profit.

We have found other cool articles on search marketing related topic such as google places help so that you can improve your sites performance.